In pre WW-II Britain and across the Commonwealth, ads for “Bennett College, in Sheffield” were a mainstay of the back pages of magazines, and sounded a clarion call among the ads for trusses, cures for bad breath, baldness and hæmorrhoids.
Men, aged 16-45! You need help!
The headline was styled after recruitment posters of the time, and flattered the reader into thinking that they might have hidden talents. Let Bennett College be your stepping-stone to success! Bennett College was a trade correspondence school, similar to ICS, or any of a number of firms like it. It gave you a certificate in anything from Marine Architecture to Modern Farm Management, to Short Story Writing, that you could give to a potential new boss and show that, even if you hadn’t learned from your folks, you at least had
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