Untraditional means not conforming to tradition. But in these days of rapid change, which group dictates tradition? If we consider those things that have been done for a long time to be traditional, then torture, infanticide and bigotry are all traditional.
These days, tradition must be evaluated in each subgroup to which one belongs. Families have traditions, as do companies, social groups, and religions...
The untraditional is more noticeable, more remarkable, than the traditional. It is also more creative, more personal, and more emotional. Of course, sometimes it's just rebellious. But over time, the untraditional behaviors we stick with illustrate our personalities more clearly than any of the traditional behaviors. If you want to know who you are, look at the things you do that are considered untraditional...