Do you really want to send Webster 1913 a message saying you like their work?
the principle in web-site design of keeping eyeballs glued to the site. stickier sites generate more ad revenue by keeping the eyeballs around longer so that they can view more ad impressions.
Stick"i*ness (?), n.
The quality of being sticky; as, the stickiness of glue or paste.
© Webster 1913.
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