Circa
1980. An attempt by
New York City's
WKTU-FM to regain its ratings footing against
rhythm and blues powerhouse
WBLS. Mastermixes were custom KTU-only
remixes of top hit records, sort of a
homogenized version of how a
disco DJ might mix them; Shep Pettibone was the main man, but there were several other DJs, I think. Ratings success begat a
Mastermixes LP or two, but the material was pretty old by then. Bad idea.
BLS ultimately triumphed in the ratings wars.